On March 16th, the promotion of Chinese tea culture in Australia and the research on tea consumption markets in Australia, Europe, and America were officially launched. This event is initiated by the Australian Tea Association and implemented by Monash University's "New Tea Fields" discipline. The "One Red, One Green, One Black" brand products under Hubei Tea Group participated in the entire process as key recommended products, providing brand models for the research activities.

This research activity is specifically implemented by Monash University's "New Field of Tea" discipline. Through understanding the development of Chinese tea culture and the evolution of world tea culture, it provides materials and energy to assist in the research and control of the tea market and marketing strategies. In recent years, Western tea culture represented by Australia and Europe and America, with its high heat characteristics, has affected people's physical health. Chinese tea drinks are favored by health enthusiasts for their light and refreshing characteristics. This event opens up a situation for the promotion of Chinese tea culture and further expansion of the European and American markets. The concentrated appearance of the "Hankou Tea Factory" brand Yihe Tea, the "Yulu" brand Enshi Yulu Tea, and the "Chuan" brand Chibi Qingbrick Tea also lays the foundation for Hubei tea to further enter the Australian and European markets.



Hankou Tea Factory "brand Yihong Gongfu black tea

Enshi Yulu Green Tea Brand "Yulu"

Red Cliff Green Brick Tea with the Character "Chuan"

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