In order to enhance the visibility and reputation of the provincial public brand “CHUTIANHAO” Tea in Hubei's tea industry and expand its international market, on October 19, 2024, the Hubei Tea Group and its delegation visited the Chinese Embassy in Russia. Zhou Hao, the Commercial Counselor of the Embassy, warmly received them.
During the meeting, Li Yun, Vice President of Hubei Tea Association and Chairman of Hubei Tea Group , introduced the trade relationship between Hubei tea and Russia, the development of Hubei tea industry, and the construction of the provincial public brand “CHUTIANHAO” Tea to Counselor Zhou. He also conducted key exchanges on related issues such as the overseas promotion of “CHUTIANHAO” Tea in Russia next year.
Li Yun, Vice President of Hubei Tea Association, introduces the 1910 Russian customized Juxing Shunmi brick tea replica
Counselor Zhou Hao introduced the current economic situation in Russia, expressed strong interest in the long trade history and tea culture exchanges between Hubei tea and Russia, and praised Hubei as a major tea producing province, creating a provincial public brand of “CHUTIANHAO” Tea, and actively exploring international markets. Practical suggestions were put forward for the promotion activities of “CHUTIANHAO” Tea Overseas in Russia, and Hubei Tea Group was invited to participate in the China Russia Expo with the “CHUTIANHAO” Tea brand, presenting the unique Jingchu tea culture to the international market.
It is reported that the China Russia Expo is a national and international large-scale economic and trade expo approved by the government of the People's Republic of China. It is jointly hosted by the Ministry of Commerce of China, the People's Government of Heilongjiang Province, the Ministry of Industry and Trade of the Russian Federation, and the Ministry of Economic Development of the Russian Federation.
This visit event is another important landmark event after “CHUTIANHAO” Tea successfully climbed the Great Wall, marking the new unified image of Hubei tea actively entering the world stage and showcasing the unique charm of Jingchu tea culture to the outside world.
As a major producer and consumer of tea, China is willing to work with all parties to promote the sustainable and healthy development of the global tea industry, deepen the integration and mutual learning of tea culture, and enable more people to know and love tea, share the fragrance and charm of tea, and enjoy a better life together. “CHUTIANHAO” Tea, as an important business card of the tea industry in Hubei Province, symbolizes high-quality tea produced in Hubei, originating from nature, and of superior quality. It is a guarantee of the quality and reputation of high-quality tea in Hubei, as well as an effective carrier for transmitting the excellent traditional culture of Jingchu and promoting local economic development. I believe that with the development of offshore research, it is of great significance for the people of China and Russia to enhance cultural mutual understanding and establish cultural mutual trust.
On that day, a delegation from Hubei Tea Group went to Moscow Tea and Coffee Shop for research. This shop was built by Chinese merchants in the Qing Dynasty and is the largest tea and coffee shop in Moscow.
The in store sales model is mainly based on loose tea packaging, while gift tea comes from China. This survey has provided an understanding of the tea consumption and taste preferences in Russia, laying the foundation for market research in the organization and preparation of overseas trips to Russia.
In the future, Hubei Tea Group will vigorously carry out tea international trade cooperation and tea culture exchange under the leadership of the provincial tea industry chain work team, actively seek more similar international cooperation opportunities, practice the national strategic deployment of promoting the "the Belt and Road" construction with practical actions, improve the popularity and reputation of Trutian Good Tea through product dissemination, innovative ideas, dig deep into characteristics, and strive to build an international brand of Trutian Good Tea. Promote “CHUTIANHAO” Tea to become a renowned golden tea both domestically and internationally, allowing the world to share the taste of Hubei tea.
The “CHUTIANHAO” Tea brand aims to deeply explore the advantages of Hubei tea culture and tea resources, systematically summarize the characteristics of Hubei tea, create Hubei tea with unique market competition value, and serve the high-quality development of the tea industry in the province.
