Prosperous national tea, Chu Tian Jia Yun
The "Chinese Tea · Chutian Good" Ambassador to China Tasting Promotion Conference was successfully held
A thousand year old tea flavor, fragrant for thousands of miles. On November 20, 2024, the "Chinese Tea · Chutian Good" Ambassador Tasting Promotion Conference was grandly held in Beijing. This event is jointly organized by the China Chamber of Commerce for Import and Export of Food, Soil and Livestock, China International Trade Center, Hubei Provincial Department of Commerce, Foreign Affairs Office of Hubei Provincial People's Government, and Hubei Tea Association. Representatives of 36 countries' ambassadors to China, heads of international industry organizations, and leading entrepreneurs will attend the event to enjoy the "Chu Tian Hao" tea and promote cooperation and development. Hubei Tea Group participates in multiple activities such as product display, tea art interpretation, and cultural promotion.
Sun Wei, Chairman of the Hubei Provincial Political Consultative Conference and Head of the Hubei Tea Industry Chain, awarded the honorary title of "“CHUTIANHAO” Tea International Recommendation Officer" to Ian Gibbs, Chairman of the International Tea Committee. Chen Jian'an, Vice President of the China Council for the Promotion of International Trade, Ai Ping, Vice President of the China Association for International Exchange and former Deputy Minister of the Liaison Department, Cao Derong, President of the China Chamber of Commerce for Import and Export of Food, Soil and Livestock, Wu Xiangren, Vice Chairman of the China International Trade Center, Dosso Adama, Ambassador of Cote d'Ivoire to China, Dumitru Braghis, Ambassador of Moldova to China, Dr. Siyabonga Cyprian CWELE, Ambassador of Kenya to China Willy Bett, Loro Horta, Ambassador of Timor Leste to China, Abdelkader El Ansari, Ambassador of Morocco to China, and Enkhe, Ambassador of Mongolia to China Guests including N. Ebkhbold and Luis Oswaldo L ó pez Á lvare, Ambassador of El Salvador to China, attended the conference.
Sun Wei, Chairman of the Hubei Provincial Political Consultative Conference and Head of the Hubei Tea Industry Chain, awarded Ian Gibbs, Chairman of the ITC, with the title of "“CHUTIANHAO” Tea International Recommendation Officer"
Jingchu Jiaming · Fragrant Drift Across the World
Tea is the national drink, with a long-lasting fragrance that builds a solid bridge for communication and cooperation between China and the West.
Envoys from multiple countries in China taste Chutian tea together
Cao Derong, President of the China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Livestock, stated that tea is closely linked to the daily lives of the Chinese people. Through tea tasting and exchange, a harmonious, loving and humble atmosphere is created. The tea industry has become a pillar industry in many parts of China, playing a positive role in rural revitalization and sustainable development. In the future, we look forward to further strengthening exchanges and cooperation, and empowering and adding color to the prosperity and development of the global tea industry economy.
Speech by Cao Derong, President of China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Livestock
Moroccan Ambassador to China Abdulkader Ansari pointed out that Morocco is the largest importer of Chinese green tea, with an import value of up to 300 million US dollars, and needs to import 70000 tons of tea from China every year. I am honored to taste high-quality tea from China and look forward to strengthening exchanges and cooperation in the tea industry and tea technology with Hubei Province to achieve new prosperity and development.
Moroccan Ambassador to China Abdulkader Ansari delivers a speech
Ma Xuming, Vice Chairman of the Hubei Provincial Political Consultative Conference, introduced that China is a major tea producing country and one of the birthplaces of tea culture. From the ancient Silk Road and Tea Horse Road, to today's Silk Road Economic Belt and 21st Century Maritime Silk Road, tea has crossed history and borders, becoming an important carrier for economic and trade cooperation and cultural exchange. I hope that 'Chu Tian Hao' tea can contribute more tea wisdom, tea technology, and tea power to promote international tea culture exchange and mutual learning, global exchange and cooperation, and sustainable economic development.
Speech by Ma Xuming, Vice Chairman of the Hubei Provincial Political Consultative Conference
Tea ceremony from ancient to modern times, inheritance and development
Hubei is the hometown of "Tea Ancestor" Shennong and "Tea Saint" Lu Yu. As a shining pearl in the thousands of miles of tea ceremony, it has made outstanding contributions to promoting the integration and mutual learning of Chinese and Western cultures, and the prosperous development of trade. In 2022, the production techniques of Enshi Yulu, Zhao Liqiao brick tea, and Changshengchuan green brick tea were selected as representative works of the UNESCO Intangible Cultural Heritage of Humanity. Chu tea showcases the Chinese wisdom of "tea and the world" to the world with an inclusive attitude.
Enshi Yulu, which inherits the steaming technique of the prosperous Tang Dynasty 1300 years ago, was created during the Kangxi period of the Qing Dynasty. It is the only steamed needle shaped green tea in China and also the first historical famous tea in Hubei Province. The "three green" characteristics of its dry tea being emerald green, tea soup being green green, and leaves being tender green can be regarded as a model of Chinese green tea.
He Jie, the representative inheritor of Enshi Yulu production skills, a national intangible cultural heritage site
Yihong Gongfu tea originated during the Daoguang period of the Qing Dynasty and is one of the three major exports of Gongfu black tea in history. It is famous for its wide production area, good environment, high yield, excellent quality, and long history. Its dry tea leaves are tightly and finely tied, with a dark and smooth color, and a bright orange red soup. It has the quality characteristics of "turbidity after cooling", that is, the tea soup becomes cloudy after cooling and becomes clear after heating, which is one of the symbols of high-quality black tea.
Han Yanna, a representative inheritor of Yi Hong Tea making techniques
The craft of green brick tea has a long history, dating back over 600 years, and is an important member of the Chinese black tea family. It has a dry tea color of green brown, a bright red tea soup, a smooth and mellow taste, a sweet and lasting aftertaste, and is rich in various nutrients such as dietary fiber, which can be consumed to relieve greasiness. In ethnic minority areas where meat and milk are the main staple foods, it is regarded as the "drink of life".
He Jiangang, the 19th generation inheritor of the production technique of Changshengchuan green brick tea
At the event site, a display area for “CHUTIANHAO” Tea was also set up, showcasing seven regional public brands of Hubei tea. Guests deepened their understanding of “CHUTIANHAO” Tea through on-site visits, on-site tea tasting, interactive experiences, and other methods. The latest capsule tea machine developed by Hubei province has attracted the attention of many ambassadors to China, making the brewing of brick tea and other tea as convenient as a coffee machine.
Leader guest tasting interaction
What impressed the guests on site was the seventh generation automatic tea brewing machine developed by Hubei Tea Group.
On site guests enjoy the tea soup produced by the automatic tea brewing machine
Ian Gibbs, Chairman of ITC and International Recommendation Officer for “CHUTIANHAO” Tea, took a photo with group staff next to the automatic tea brewing machine
Scene song "Six Mouth Tea"
Music and Dance "Two Etiquettes and Rhyme"
Respectful to the World: Composing a New Chapter Together
Vice President of China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Livestock, Yu Lu, shares tasting experiences with guests
The long-standing historical heritage, profound cultural heritage, and excellent quality have given Hubei tea the confidence and advantage to "go global". Data shows that more than 300 townships in 72 counties (cities, districts) in Hubei Province produce tea, with a tea garden area of 5.74 million mu. The indicators of area, output, and agricultural output value rank first in the country; The export volume of tea ranks fourth in the country and is exported to 53 countries and regions.
In recent years, Hubei has focused on stabilizing and expanding tea exports, showing a good development trend of leading the country in scale, continuously increasing market share, improving main body teams, leading famous production areas, and leading key markets. Since its inception, the provincial tea industry's public brand "Chutianhao" tea has planned a series of promotional activities such as coastal trips, border trips, and overseas trips, writing a new chapter for Hubei's tea industry's "voyage to the sea".
As the only national level industry organization in the field of food and agricultural products in China, the China Chamber of Commerce for Import and Export of Food, Soil and Livestock will continue to leverage industry resources and platform advantages, build domestic and international interconnected cooperation platforms, promote the integration and mutual learning of tea culture, and promote the prosperous development of tea trade.
In the next step, Hubei will actively seize the opportunity to integrate into the national "the Belt and Road" initiative, accelerate the implementation of subject cultivation, brand optimization and market development, plan to carry out “CHUTIANHAO” Tea Overseas Travel Activities, further improve the quality of Hubei's tea exports by relying on the geographical indications of China and Europe, create a well-known brand for tea exports, enhance the international popularity and reputation of “CHUTIANHAO” Tea brand, effectively promote the high-quality development of the tea industry, and boost the fragrance of Hubei's tea to the world.
Hubei Tea Group will further promote the Chu Tian good tea brand to the outside world on the basis of implementing the "Ten Measures for Tea", and do a good job in precise docking with the market, striving to transform the promotion effect into actual benefits. By steadily expanding the scale of foreign trade, adhering to brand output, and carrying out characteristic promotion activities in key countries and regions, we continuously expand and enhance the international influence of “CHUTIANHAO” Tea.
