Osaka World Expo 2025
China Pavilion Hubei Activity Week opens
On the morning of June 18th, the opening ceremony of the Hubei Activity Week of the China Pavilion at the 2025 Osaka World Expo, with the theme of "Low Carbon Life and Green Development", was grandly held at the China Pavilion in the Osaka World Expo Park in Japan. Hubei Tea Group showcased its “CHUTIANHAO” Tea series products at the event, leading guests and tourists to appreciate the unique charm of Zhao Liqiao brick tea making techniques, a human intangible cultural heritage.
Mountains, rivers, exotic lands, wind, moon, same sky
The opening ceremony fully showcases the image of Hubei province
Attract a large number of tourists to stop and watch the performance
At the opening ceremony, promotional videos showcasing the situation of Hubei Province and cultural tourism were played on site. The Hubei Provincial Department of Culture and Tourism made cultural and tourism recommendations, promoting Hubei's economic and social development, high-level achievements in opening up to the outside world, and the development of the cultural and tourism industry through exhibitions, intangible cultural heritage displays, cultural performances, and other activities, comprehensively showcasing the image of Hubei.
In the exhibition and display section, the Hubei Sleeping Tiger Land "Qin Bamboo Slips", which is regularly displayed in the China Pavilion, is hailed as the world's earliest environmental protection law, attracting Chinese and foreign tourists to visit and check-in. The Bianzhong of Marquis Yi of Suizhou, which has just been included in the Memory of the World Heritage List, resounded for thousands of years at the China Pavilion at the World Expo, attracting a large number of tourists to stop and watch the performance. The Hubei Picture Exhibition showcases the scenery of Hubei from multiple perspectives, including provincial overview, industrial development, ecological environment, and cultural heritage, through 20 works.
Chu Tian's good tea conveys emotions through tea
Zhao Liqiao's brick tea making skills showcased at the intangible cultural heritage exhibition
'Chuan' character green brick tea is popular on site
During the exhibition of intangible cultural heritage, many intangible cultural heritage projects with Hubei characteristics, such as carved Paper Cuttings, yellow plum cross stitch, Han embroidery, Qichun moxibustion, dough sculpture, Chu incense, Bianzhong music and dance, Zhao Liqiao brick tea production skills, Enshi Jade Dew, etc., appeared in succession. Many national intangible cultural heritage project inheritors made on-site presentations, interacted with tourists, and the audience could experience the exquisite skills of Hubei intangible cultural heritage by hand.
Chen Junhai, the fifth generation representative inheritor of Zhao Liqiao's brick tea making skills, a national tea figure and tea making master, and a Jingchu craftsman, showcased the "Chuan" character green brick tea to interested tourists on site and introduced the long history and cultural connotations of Zhao Liqiao's brick tea making skills. On site tourists are very interested in the production techniques of "Chuan" character green brick tea and Zhao Liqiao brick tea, and express that through this tea product, they have experienced the profound and extensive tea culture of China.
In 2022, traditional Chinese tea making techniques and related customs were included in the Representative List of the Intangible Cultural Heritage of Humanity by UNESCO, with Zhao Liqiao's brick tea making techniques among them. The group attaches great importance to the inheritance of intangible cultural heritage tea culture. Through activities such as "entering schools," "entering government agencies," "entering enterprises," "entering communities," "entering scenic spots," and "entering rural areas," the “CHUTIANHAO” Tea brand has been enhanced. Up to now, more than 100000 people have been targeted for tea culture promotion.
Tea culture is a bridge for friendly exchanges between China and Japan. A thousand years ago, the envoy to Tang brought tea and poetry to the east, which gave birth to the ceremonial sense of Japanese tea ceremony. Nowadays, the fragrance of Chutian tea in Osaka, Japan has become a new cultural greeting.
（Mr. Xue Jian, Consul General of China in Osaka, experienced the cultural charm of Zhao Liqiao's brick tea making skills on site）
The "Chuan" brand green brick tea is a historical sedimentation and a heritage of craftsmanship. It uses high-quality old green tea as the main raw material, and through 6 traditional crafts and 72 processes, it is finally made into tea bricks that resemble bricks. This is in line with the craftsmanship spirit of Japan. Countless guests on site were attracted by the tea drinks with rich aroma, red soup color, and mellow taste. Many tourists, including student groups, came to learn and exchange ideas. The new international tea story of Chu Tian Good Tea is being written.
Full of emotions and tea fragrance, in-depth communication
Chutian's premium tea products make their debut on a dazzling night
Widely popular on site
Comrade Jin Li, General Manager of Hubei Tea Group, represented the authorized enterprise of “CHUTIANHAO” Tea and made a speech at the Hubei Symposium, hoping to further expand the tea culture exchange between the two sides and deepen the tea industry cooperation between the two places.
The “CHUTIANHAO” Tea series products under Hubei Tea Group made their debut at the Brilliant Night reception, and the "Hankou Tea Factory" brand red and green tea products were well received and loved by the guests on site. The "Chuan" brand bottled tea beverage made its debut in the public eye, conveying the new achievements of the inheritance and innovation of the "Chinese time-honored brand" tea enterprise to the attendees, demonstrating the deep integration of the group in the inheritance of human intangible cultural heritage skills and modern technological innovation.
The group staff introduced to the on-site guests that Hubei, as an important tea producing area and birthplace of tea culture in China, has unique natural resource endowments. There are five advantageous tea producing areas in Hubei Province, with six major tea categories of "green, red, black, white, yellow, and green", and a provincial public brand of “CHUTIANHAO” Tea.
The on-site guests listened to the explanation while tasting “CHUTIANHAO” Tea, experiencing the unique charm of the group's “CHUTIANHAO” Tea products, and passing on this strong international friendship in the midst of the tea fragrance.
General Secretary Xi Jinping pointed out that tea originated in China and is popular worldwide. As a major producer and consumer of tea, China is willing to work with all parties to promote the sustainable and healthy development of the global tea industry, deepen the integration and mutual learning of tea culture, and enable more people to know and love tea, share the fragrance and charm of tea, and enjoy a better life together.
Tea is not just a leaf, but also a bridge connecting different regions and cultures. Hubei Tea Group will make good use of the China Pavilion Hubei Activity Week platform at the 2025 Osaka World Expo to showcase high-quality products of Chutian tea, spread Jingchu intangible cultural heritage tea culture, tell the story of Hubei tea, strengthen communication and connection with Japanese tea culture and tea trade, further expand international markets, enhance brand awareness, and make contributions to the tea industry in improving the level of two-way opening up and continuously expanding the new space for our province's opening up to the outside world.
