Chu Tian Good Tea · Seaside
Promotion Conference in Paris, France
On October 8th, the "Chutian Tea Charm · Fragrant Encounter with Paris" themed “CHUTIANHAO” Tea Overseas Tour France Paris Promotion Conference was successfully held at the Paris Barriel Fukai Hotel. As a representative enterprise for going global,Hubei Tea Group made a brilliant appearance and made a special promotion at this promotion conference, actively promoting the internationalization process of “CHUTIANHAO” Tea brand and deepening the cultural exchange and economic and trade cooperation between China and France.
In the afternoon, the promotion event kicked off in an elegant atmosphere of communication. Ms. Josiane GAUDE, representative of the French Ministry of Culture (First Deputy District Mayor of the 7th arrondissement of Paris), first delivered a speech, warmly welcoming the arrival of the Hubei tea delegation and fully affirming the potential for cooperation between China and France in the field of tea culture. Subsequently, Mr. Jiang Zixiang, Vice President of Hubei Tea Association, delivered a speech, systematically introducing the historical background of Hubei tea industry and promoting good tea in Hubei. Mr. Gilles Henry Garault, Vice President of the French National Industrial Promotion Association, delivered a keynote speech introducing the relevant situation of the French tea industry.
During the corporate promotion session, Han Yanna, Vice General Manager of the Group, provided a detailed introduction to the Group's development history, brand strategy, and international market layout to the attendees. Emphasis is placed on the advantages of the group's base construction and the inheritance and innovation of tea making techniques, showcasing the group's entire industry chain quality control system from tea gardens to tea cups.
In the exhibition area, the group's "Hankou Tea Factory" brand has created a new type of Yihong Gongfu tea - the Red Powder Beauty series, which has received high praise from French tea experts, merchants, and tea culture enthusiasts for its elegant appearance design, rich taste characteristics, and innovative product concept. The jasmine tea bags, Yihong Gongfu tea bags, and small jars of jasmine tea exhibited at the same time, with their convenience, standardized quality, and rich fragrance, also aroused the strong interest of the guests on site, interpreting the theme of "Fragrance Meets Paris" event.
The promotion event specially set up a free exchange and cooperation negotiation session between Chinese and French enterprises. The group had in-depth exchanges with French tea industry practitioners and business representatives, and discussed cooperation on product selection, market expansion, and other content, laying a good foundation for the group's own brand to enter the French and European markets.
The group will take this overseas event as an opportunity to accelerate the pace of international market layout, continue to deepen cooperation and docking with the international market, enhance the compatibility of old brand names such as "Chuan" and "Hankou Tea Factory" with the needs of the European and even international markets, and enable Chutian's good tea products, which combine Eastern charm and modern innovative elements, to better enter the local consumer group, using tea as a medium to build a solid bridge for cultural exchange and economic and trade cooperation between China and foreign countries.
