From December 18 to 20, the 2021 "the Belt and Road" Chibi Green Brick Tea Industry Development Conference was held in Hubei Chibi Yangloudong Wanli Tea Ceremony Culture Expo Center.
With the theme of "Revitalizing Ten Thousand Mile Tea Ceremony and Building the the Belt and Road Together", the conference focused on the achievements of tea culture, tea industry and tea science and technology in Chibi over the years with the purpose of promoting production, construction and momentum through meetings. Huang Chuping, Chairman of the Hubei Provincial Political Consultative Conference and Head of the Provincial Tea Industry Chain, attended the conference and participated in related activities.
2021 "the Belt and Road" Chibi Green Brick Tea Industry Development Conference Opening Ceremony
At the conference, the newly built 5000 square meter six exhibition areas combined with 47 boutique shops of Chibi tea companies in Wanguo Tea City to form a circular exhibition, with 174 participating companies. Hubei Tea Group, together with its subsidiaries Hubei Zhaoliqiao Tea Factory and Jinhe Company, and representative enterprises from counties and cities related to the national black tea industry, made a brilliant appearance at this conference. The content of this tea industry development conference is rich and colorful, with various highlights.
01 Highlight 1: Hubei Tea Group Debuts at the China Pavilion
02 Highlight 2: Juqi Three Bricks, Witnessing the Development History of Green Brick Tea
Zhao Liqiao Tea Factory in Hubei Province showcases three precious brick teas
Tea ceremony travels thousands of miles, fragrance lingers for thousands of years. Red Cliff Green Brick Tea has a long history, originating from the Tang Dynasty and flourishing in the Ming and Qing Dynasties. On the morning of December 20, in the treasure identification activity at the opening ceremony of the conference, the memorial archway brand rice brick tea produced in 1920 by the predecessor of Zhaoliqiao Tea Factory "Yixing Tea House", the "Sichuan" brand green brick tea produced in 1952 by Zhaoliqiao Tea Factory, and the "One Leaf" green brick tea produced in 1972 were unveiled, which ignited the activity scene. Gan Duoping, the fourth representative inheritor of the national intangible cultural heritage "Zhao Liqiao Brick Tea Making Techniques", explained the past and present of green brick tea and rice brick tea to the conference guests. Among them, in 1920, "Yixing" rice brick tea was auctioned on site and was sold by a senior collector for 780000 yuan.
03 Highlight 3: Mongolian Ambassador Tells the Good Story of 'Sheep Coming and Tea Going'
Mongolian Ambassador sends congratulatory message to this conference
The legend of 'sheep come and tea go' continues. In 2020, Mongolia donated 30000 sheep to China in 14 batches from October 22 to November 13 to support China's anti epidemic work. To express gratitude for Mongolia's strong support for China's anti epidemic efforts, on December 8th of the same year, Hubei Province donated a batch of anti epidemic materials and a special gift to Mongolia -30000 copies of "two in one" green brick tea produced by the Zhaoliqiao Tea Factory in Hubei Province. The Mongolian ambassador sent a congratulatory message to this conference and paid tribute to the "China Mongolia Friendship".
04 Highlight 4: Cooperation wins the future, signing strategic cooperation agreements
At this conference, the Chibi Municipal Government signed strategic cooperation agreements with well-known enterprises and research institutions such as Hubei Tea Group, China Resources Electric Power, Zall Holdings, and Hubei Standardization and Quality Research Institute. This means that Chibi Green Brick Tea will be promoted from industrial innovation to cross-border cooperation, and at the same time, it will drive Chibi Green Brick Tea to fly into thousands of households, with a promising future.
In history, Chibi Qingzhuan tea has always been an important commodity for domestic trade and a special product for export overseas. It has become an indispensable "drink of life" for ethnic minority areas, promoting ethnic unity and meeting overseas needs. Entering the 21st century, many excellent tea enterprises such as Chibi Qingzhuan Tea, represented by the "Chinese time-honored brand" Zhao Liqiao Tea Factory, have established themselves in the superior natural conditions and profound cultural heritage of Chibi, the ancient battlefield of the Three Kingdoms. With the magical effect of "green and healthy" Chibi Qingzhuan Tea, they have joined forces to graft the "Chibi Qingzhuan Tea+" CP product and released the Chibi Qingzhuan Tea Public Brand VI System, showcasing more than 100 new products of Qingzhuan Tea such as Qingzhuan Tea herbal tea, ice cream, milk tea, etc., ushering the traditional and ancient Qingzhuan Tea industry into the 4.0 era. The spring of Chibi Qingzhuan Tea is coming!
05 Highlight 5: Create a live broadcast scene of "Tiktok" online and offline
2021 is the starting year of the 14th Five Year Plan and also a new starting point and departure year for the "Tea Tourism, Culture, Sports, and Health" campaign in Chibi, Xianning. In March of this year, the provincial party committee and government issued the "Opinions on Cultivating and Strengthening Leading Enterprises in Agricultural Industrialization", which made the decision to build ten advantageous agricultural industries and listed tea as one of the ten key industries. The 2021 "the Belt and Road" Chibi Green Brick Tea Industry Development Conference is of great significance. It is a major opportunity to boost the confidence of Chibi's development, pool the joint forces of Chibi's development, and boost the high-quality development of Chibi. The opening ceremony of this conference was live streamed by national media outlets such as CCTV, China National Radio, Guangming, China Youth Daily, Tencent, Sohu, Sina, Global Times, China Daily, People's Daily Overseas, China News Network Inner Mongolia, Hong Kong Business Daily Hubei Office, Shanghai News Network, Hubei News, Xianning Release, etc., fully showcasing the new opportunities for opening up to the outside world in Chibi, the new path for the development of Qingbrick tea industry, and the new face of the integration of primary, secondary, and tertiary industries. It comprehensively and multi dimensionally showcased the achievements of Chibi tea culture, tea industry, and tea technology.
The Tiktok live broadcast platform of Hubei Tea Group also carried out live broadcast
Tasting tea is deeply loved by the attending guests
During this conference, the unveiling ceremony of Hubei Black Tea Product Quality Testing Center and the opening ceremony of China Green Brick Tea Future Practice Exhibition Hall were also held. On the afternoon of December 19th, Huang Chuping, Chairman of the Hubei Provincial Political Consultative Conference and Chief of the Provincial Tea Industry Chain, Cao Song, Director of the Hubei Provincial Supply and Marketing Cooperative, and their delegation also conducted research on the Yangloudong Tea Culture Industry Park in Chibi City. The completion ceremony of the "Ancient Town · New Life" creative cultural and tourism research and development base held on the morning of December 20th fully showcased the historical and cultural significance of Chibi Qingbrick tea, the achievements of tea industry development, and the local customs and traditions of the Three Kingdoms Chibi ancient battlefield, making guests who came to attend linger and forget to leave.
