From September 6th to September 10th, the 4th China Mongolia Expo with the theme of "Building a New Pattern of Openness and Sharing New Opportunities for Development" will be held at the Chilechuan International Convention and Exhibition Center in Hohhot, Inner Mongolia Autonomous Region. Zhao Liqiao Tea Factory of Hubei Tea Group was invited to participate with green and rice brick tea.
This year's China Mongolia Expo is jointly hosted by the Ministry of Commerce of the People's Republic of China, the Ministry of Food, Agriculture, Animal Husbandry and Light Industry of Mongolia, and the People's Government of Inner Mongolia Autonomous Region. It is organized by the Foreign Trade Development Bureau of the Ministry of Commerce of the People's Republic of China, the Department of Commerce of Inner Mongolia Autonomous Region, and the People's Government of Hohhot City of Inner Mongolia Autonomous Region. The main exhibition area is 92000 square meters, with more than 3000 participating enterprises, 35 participating countries and regions, 27 participating provinces, regions and cities, and 3 guest provinces. There are more than 10 exciting activities in 5 major sections.
On September 6th, during the expo, the organizers also launched a comprehensive exhibition of green ingredients under the theme of "Gathering in Chilechuan, Tasting Inner Mongolia" and the first Inner Mongolia Famous Snack Food Culture Week in 2023. The purpose of this event is to promote the good ingredients of "Inner Mongolia Ancient High quality Green Agricultural and Livestock Product Production Base" through the exhibition of "Inner Mongolia Flavor" famous snacks, thereby enhancing the influence and competitiveness of the "Inner Mongolia Flavor" brand image, and building a platform for communication, exchange, and display of Inner Mongolia's high-quality agricultural and livestock products "going global".
On the first day of the exhibition, the two in one green brick tea brand "Chuan" under Hubei Zhaoliqiao Tea Factory Co., Ltd. was fully attended by guests. This product is a gift brick tea from Zhaoliqiao Tea Factory to Mongolia, witnessing the friendship between China and Mongolia. Mongolia gifted 30000 sheep to China, and China returned 30000 pieces of brick tea to Mongolia, leaving behind a good neighborly story of "sheep coming and tea going".
The two in one type of green brick tea is made from low fluoride old green tea from the southern mountainous area of Hubei Province. It innovates the product form based on traditional production techniques and is refined and processed using modern technology. The surface of the brick tea is printed with exquisite jasmine flower patterns, which are combined into two pieces and opened into a chocolate shape. Each piece of chocolate is marked with the word "chuan", with a bright orange red soup color, strong aroma, and mellow taste. Tea lovers on site praised the tea and stopped to express that they didn't want to leave after drinking it.
This exhibition has consolidated and enhanced the company's international brand image and influence, helping the brand to better "go global". It not only opens its arms to embrace the world market, but also helps the group step onto the world stage. Hubei Zhaoliqiao Tea Factory Co., Ltd., as a "Chinese time-honored brand" enterprise, has an ancient cultural history and advanced brick tea making techniques. At the same time, actively implementing the strategy of "Red Cliff Green Brick Tea Going Global" and promoting innovative products of Red Cliff Green Brick Tea, Zhao Liqiao Tea Factory will adhere to the responsibility of "serving agriculture, rural areas and farmers", play the leading role of provincial agricultural industrialization key leading enterprises, and promote the healthy development of Red Cliff Green Brick Tea industry. In the future, Hubei Tea Group will continue to strengthen brand building and explore domestic and foreign markets.
