Chinese Tea · Chu Tian is Good
“CHUTIANHAO” Tea Overseas Strategy Seminar
On September 27th, the “CHUTIANHAO” Tea Overseas Strategy Seminar was held in Wuhan. Sun Wei, Chairman of the Provincial Political Consultative Conference and Head of the Provincial Tea Industry Chain, attended the seminar and presented awards to the winners of the 3rd "Chu Tea Cup" Doucha Competition in Hubei Province.
Hubei is the hometown of the tea ancestor Shennong and a millennium tea town, with unique resource endowments and profound cultural heritage.
The attending guests discussed the export plan of Hubei tea and conspired with Chutian to develop good tea. They unanimously agreed to strengthen strategic guidance, draw a "roadmap" for going global, cultivate and activate momentum through hierarchical cultivation, support leading demonstration and guidance, promote small and medium-sized enterprises to "go global together" through alliances and resource sharing, and build a multi-level matrix of going global entities. We need to strengthen the foundation of quality, polish the "golden brand" of Chu tea, strictly adhere to the quality lifeline, enhance the competitiveness of tea culture, strengthen technological support, and continuously increase added value driven by innovation. We need to strengthen marketing innovation, open up new channels for going global, accurately connect with global demand, embrace the wave of digital trade, promote the integration of tea culture and tourism, expand channels through external intelligence, and accelerate the localization of the market to break through the impasse. We need to strengthen service guarantees, build a strong backing for going global, establish an information sharing platform, create a composite talent chain, innovate financial support, activate the role of associations as links, and establish a rapid response mechanism for cross domain issues.
Ma Xuming, Vice Chairman of the CPPCC Hunan Provincial Committee, Wang Qing, President of China Tea Circulation Association, Liu Zhonghua, Academician of the CAE Member and President of Hunan Normal University, delivered speeches respectively. Zeng Yijing, Chief Representative of the Hong Kong Trade Development Council for the Greater Bay Area and Central China, and Ian Gibbs, Chairman of the International Tea Committee and International Recommendation Officer for “CHUTIANHAO” Tea, delivered keynote speeches. French tea experts and representatives from Harney&Sons in the United States respectively introduced the market situation in Europe and North America. The head of the Provincial Tea Association made relevant announcements, and Yichang Tea Group shared its innovative development ideas for the tea industry. Tu Yuanchao, Secretary General of the Provincial Political Consultative Conference, and others participated in the event. As a representative enterprise of “CHUTIANHAO” Tea's overseas activities, the group showcased its “CHUTIANHAO” Tea product system on site through a dual track model of "traditional craftsmanship+modern innovation".
Jingchu has obvious regional characteristics
The star product "Hankou Tea Factory" brand "Chu Style Embroidery Charm" black tea gift box, which deeply integrates Jingchu culture, is designed with the Warring States Panlong Feifeng embroidery as the core, and the three-layer detachable packaging combines artistic and practical functions, becoming a cultural card on site. The new product "Hankou Tea Factory" brand "Tengcha Series" relies on Enshi's selenium rich resources and focuses on the concept of health and wellness; The "Hankou Tea Factory" brand's "Fengming Chutian" red green black tea gift box gathers three famous historical teas from Hubei, namely Chibi Qingbrick Tea, Enshi Yulu Tea, and Yihong Gongfu Tea, showcasing regional characteristics.
Persist in product innovation
The innovative product line synchronously presents the concept of "tea+" integration: "Hankou Tea Factory" brand jasmine tea, osmanthus black tea, and "Chuan" brand osmanthus rice brick tea, rose green brick tea, and rose rice brick tea, empowering the flavor of tea drinks with floral fragrance; The AI intelligent tea brewing machine is convenient and easy to operate, with multiple capsule teas to meet the tastes of different consumers, allowing them to easily taste the delicious tea of Chutian. The "Chuan" brand tea beverage adopts the "high-temperature hot infusion true boiling" process, maintaining the rich and mellow characteristics of green brick tea, and opening a new era of convenient tea drinks.
Mr. Ian Gibbs, Chairman of the International Tea Committee and International Recommendation Officer for “CHUTIANHAO” Tea, came to the group's booth to enjoy delicious tea, smell the aroma of tea, and appreciate new products.
Ms. Catherine Ruerwangtel, a French tea expert, PhD from the French East Asian Research Institute, and founder of Teasage in France, has a strong interest in the group's convenient tea drink "Chuan" brand green brick tea and AI tea brewing machine capsule tea.
With the successful convening of the “CHUTIANHAO” Tea Overseas Strategy Seminar, the “CHUTIANHAO” Tea Overseas Germany Station and France Station activities are about to set sail. The group will fully participate in the relevant station activities, leverage the advantages of “CHUTIANHAO” Tea's "provincial public brand+regional public brand+enterprise brand" matrix, rely on the advantages of three national high-tech enterprises, strengthen the transformation of scientific and technological achievements, accelerate the development of overseas markets, take the export path of "cultural output" and "brand output", and promote the fragrance of “CHUTIANHAO” Tea to float around the world.
