Chu Tian Good Tea · Seaside
Cologne International Food Exhibition, Germany
![[Group News] Hubei Tea Industry Group participated in the "Chutian Good Tea Overseas" Germany Station event and made an appearance at the Cologne International](http://cdn.fuwucms.com/a/376017972377/files/34925d58d2d0edfe8eec4126e3228a71.png)
Appearing at the world's largest and highest specification food and beverage exhibition
On October 4th, a flavor dialogue spanning mountains and seas kicked off at the Cologne Food Exhibition in Germany. "Chu Tian Good Tea" such as Chibi Green Brick Tea, Yihong Gongfu Tea, Enshi Yulu, Yichang Maojian, Wudang Mountain Tea, Yingshan Yunwu Tea, Xiangyang Gaoxiang Tea, etc. were showcased, marking the official landing of "Chu Tian Good Tea Overseas" in Germany. Thirteen Hubei tea companies, including Hubei Tea Group, showcased their distinctive products at the exhibition.
![[Group News] Hubei Tea Industry Group participated in the "Chutian Good Tea Overseas" Germany Station event and made an appearance at the Cologne International](http://cdn.fuwucms.com/a/376017972377/files/64c72b50dafddee9e0d38b7a68b1f86a.png)
As the world's largest and highest specification food and beverage exhibition, Cologne Food Expo is known as the "Olympics" of the industry and has always been the core platform for major international food giants to release new products and layout the European market. This exhibition welcomed about 8000 exhibitors from 110 countries, with a total exhibition area of 290000 square meters, setting a new record in the history of the exhibition since its establishment. It attracted over 140000 industry professionals from nearly 200 countries, with overseas visitors accounting for as much as 94%.
![[Group News] Hubei Tea Industry Group participated in the "Chutian Good Tea Overseas" Germany Station event and made an appearance at the Cologne International](http://cdn.fuwucms.com/a/376017972377/files/4b4ea8c41eeab4216aaa26af706bd4b5.png)
Appearing again at the Cologne Food Expo in Germany
![[Group News] Hubei Tea Industry Group participated in the "Chutian Good Tea Overseas" Germany Station event and made an appearance at the Cologne International](http://cdn.fuwucms.com/a/376017972377/files/e7d6a461c018e5db75a461b275dae96d.png)
In October 2017, Hubei Tea Group, relying on its foreign trade base Xuan'en Yihong Company, made an appearance at the Cologne Food Exhibition in Germany, showcasing the group's foreign trade products and conducting business negotiations with foreign merchants. As early as 2015, Xuanen Yihong Company exported black tea from Hubei to Germany.
![[Group News] Hubei Tea Industry Group participated in the "Chutian Good Tea Overseas" Germany Station event and made an appearance at the Cologne International](http://cdn.fuwucms.com/a/376017972377/files/dc6881724d62e36c92dca026536c2c81.png)
Showcasing the Group's historical heritage and innovative achievements
Hubei Tea Group focuses on the export of the provincial public brand "“CHUTIANHAO” Tea", showcasing its full range of red, green, and black products. Through three dimensions of Jingchu tea culture dissemination, tea technology experience, and tea industry exchange, the group showcases its new achievements in industrial upgrading and brand innovation to the European market system.
![[Group News] Hubei Tea Industry Group participated in the "Chutian Good Tea Overseas" Germany Station event and made an appearance at the Cologne International](http://cdn.fuwucms.com/a/376017972377/files/6008546d54244eff73bbdd1836ddaf09.png)
The continuity of historical tea relationships
In 1950, Hankou Tea Factory was established. The Yihong tea produced by it has a dark and smooth color, rich and fresh taste, and excellent quality, immediately becoming a key base in the tea region of central and southern China. Yihong tea produced by Hankou Tea Factory is transported to multiple countries overseas through Hankou Port. Between 1955 and 1957, Mr. Feng Shaoqiu, who was then the director of Hankou Tea Factory, discovered during the process of restructuring Yihong tea that there was a phenomenon of "turbidity after cooling" when Yihong tea was slightly cold. With top-notch quality, Yi Hong Tea is one of the three major black teas in China and enjoys a high reputation in over a dozen countries and regions, including Germany. The standard for identifying high-quality black tea with the phenomenon of "turbidity after cooling" has been used to this day.
![[Group News] Hubei Tea Industry Group participated in the "Chutian Good Tea Overseas" Germany Station event and made an appearance at the Cologne International](http://cdn.fuwucms.com/a/376017972377/files/710fd68c4a451c0ea19e4ba3beaeec46.png)
At the exhibition site, foreign customers highly praised the group's innovative Yihong Gongfu tea - "Hankou Tea Factory" brand Hongfen Lady, with continuous praise for "wonderful" and "perfect". After a hiatus of over 70 years, a cup of Yihong Gongfu tea has once again arrived in Germany from Hankou Tea Factory, continuing the story of Eastern Tea Port's new era of going global and the historical friendship of making friends with tea.
In addition, the "Hankou Tea Factory" brand Chu style embroidery gift box, with its special expression of Jingchu culture, was deeply loved by the guests on site, and people came to check in and take photos from time to time.
AI tea brewing machine produces green and healthy tea
Nowadays, German tea culture has formed a practical "functional tea" system. Drinking peppermint tea for gastrointestinal discomfort, boiling lemon ginger tea for colds, drinking lavender tea for insomnia. The tea set is exquisitely designed, with a teapot with temperature display, tea bags divided by grams, and a "tea brewing controller", which is similar to the Chinese Gongfu tea set.
The fine craftsmanship and health attributes pursued by German tea culture are highly compatible with the group's AI tea brewing machine. The device has built-in brewing parameters and uses AI algorithms to match water temperature, water volume, and duration with just one click. It can achieve "standardized brewing" without the need for a tea artist. In addition to the conventional six types of tea capsules, it can also customize tea capsules to meet diverse consumer needs, effectively solving the problem of taste differences caused by insufficient brewing skills among European consumers. It provides technical support for "“CHUTIANHAO” Tea" to enter European home and office scenes, and conveys the modern Eastern tea lifestyle.
At the exhibition site, customers often come to experience the charm of AI tea brewing machines.
![[Group News] Hubei Tea Industry Group participated in the "Chutian Good Tea Overseas" Germany Station event and made an appearance at the Cologne International](http://cdn.fuwucms.com/a/376017972377/files/7babbf315bac2c18ab835aa9a195c445.png)
The atmosphere of on-site communication is lively
Jasmine tea with rich aroma, innovative original tea beverage "Chuan" brand green brick tea, and various types of bagged tea products have become the focus of inquiries from on-site customers through professional introductions and the incorporation of more cultural charm.
![[Group News] Hubei Tea Industry Group participated in the "Chutian Good Tea Overseas" Germany Station event and made an appearance at the Cologne International](http://cdn.fuwucms.com/a/376017972377/files/671ecc8ef54834d3a9069572de2672d0.png)
Merchants from Italy are deeply impressed by the health benefits of the "Chuan" brand green brick tea; After tasting the products, merchants from India and Jordan gave high praise to the group's jasmine tea and jasmine tea bag tea, and selected relevant samples. Jordanian merchants placed an intention order for jasmine tea on site.
The group adopts a combination strategy of "provincial public brand endorsement+enterprise product brand shaping", which not only strengthens consumers' overall understanding of "“CHUTIANHAO” Tea", but also highlights the differentiated competitiveness of individual products. Hubei Tea Group will fully participate in various activities of “CHUTIANHAO” Tea's overseas tour of Germany and France, promote Hubei's good mountains, waters, and teas, actively expand resource cooperation with the European market, showcase Hubei's international tea to the world, help “CHUTIANHAO” Tea spread globally, and promote the overseas dissemination of Jingchu tea culture.
Sincerely invite overseas tea merchants and friends to visit the booth of Hubei Tea Group on May 1st F21 for tea tasting and exchange. Let's go to the tea appointment together, continue our tea friendship, strengthen industrial exchanges, promote economic and trade cooperation, and appreciate the charm of Chu Tian's good tea together.
