Let's get straight to the point, both orders and intentions are abundant
What happens when the "magical leaves" of the East fragrance along the Rhine River? At the just opened Cologne International Food Exhibition in Germany, Hubei Tea Group successfully harvested olive branches thrown by Jordanian merchants and signed an order for jasmine tea, with the first batch of 200 kilograms worth about 23000 euros. The other 12 Hubei tea companies are also fully engaged, with crowds always gathering in front of their booths. Dozens of merchants from Germany, France, Italy, Southeast Asia, and South Asia have expressed their intention to cooperate, and some companies have reached preliminary transactions on site, which can be described as a successful start.
Good water meets good tea, cross-border linkage ignites topic
The romantic "mysticism" and "sense of ceremony" in the exclusive Eastern tea culture of "poor water quality and lack of tea spirit" seem to have "leaked" to Europe. Just as the Cologne Food Expo was launched, Chutian Tea and its "exhibition neighbor" - Italian high-end mineral water brand Lauretana had an unexpected encounter and quickly formed a "marriage alliance". Across from the Hubei tea enterprise booth is this company that produces natural mineral water from the Alps. As soon as the exhibition started, the Italian representative took the initiative to come and exchange ideas.
Italian businessman Eduardo Pampro praised, "Our water is rich in natural minerals and is soft water, while your tea has a rich aroma and a long-lasting aftertaste. The best water paired with the best tea is definitely the perfect combination that can impress consumers." Both parties immediately agreed and hope to promote joint cooperation and market promotion as soon as possible. This wave of cross-border interaction among "top CPs" has become a great story in the exhibition area.
Empowered by technology, AI tea brewing machine becomes a 'drainage artifact'
With good water, there is also 'good fragrance'. In addition to the traditional tea fragrance, the Chutian Good Tea Exhibition Group has also brought in "high-tech assistants". The AI tea brewing machine and AI fragrance machine set up on site have become the undisputed "traffic password". They can accurately and comprehensively present the color, aroma, and monosodium glutamate of each type of tea to customers, greatly facilitating business negotiations and cooperation agreements. The clever combination of modern technology and traditional tea culture has made overseas merchants feel novel and attracted a continuous stream of visitors.
Precise attack, health and flavor strike the hearts of customers directly
Unexpected encounters are timing, and the display of unique tea brewing technology is geographical location. The last item that Hubei tea companies frequently receive praise for is undoubtedly the "harmony" of tea companies' early exploration of the local European market. At this exhibition, Hubei tea companies did not simply "take their products out", but conducted in-depth research on the European market in advance, tailored a series of customized tea products to meet the taste preferences and health needs of local consumers. Xu Baiyun, Chairman of Hubei Tuanhuang Gong Tea Co., Ltd., pointed out the key point: "For example, the flavored tea we carry is because European tea generally has a weak taste and poor aroma, and it is also because of taste issues that local people in Europe do not like drinking tea. Therefore, we have developed some fruit flavored teas and blended them with other teas
This strategy has shown significant results on site. In front of the exhibition booth of Yumanchun Tea Industry in Hubei, Chinese businessman Zhan Qiwang, who runs a family restaurant in Austria, repeatedly tasted jasmine tea and said, "In recent years, thanks to the sensitivity of the catering industry to changes in the taste of frontline customers, we have gradually noticed that Europeans are becoming more interested in Asian culture, and as a result, Europeans are particularly fond of Asian tea categories, especially flower tea. As a family restaurant operator, we are also considering expanding our business layout recently, and tea sales are one of our goals. At the same time, Europe has a relatively short product line in the jasmine tea category, so this will be a big market
Indian businessman Rakesh Jahn, who also operates in the catering industry, strongly agrees. In front of the exhibition booth of Hubei Shennong Tea Industry, when the staff introduced Tartary Buckwheat Tea to him, who runs a high-end coffee bar, he nodded repeatedly. Rakesh Jahn commented, 'The health benefits and Chinese characteristics of this tea perfectly align with our business philosophy, and I believe Indian consumers will love it.'.
In the future, 'Chutian Good Tea' will continue to deeply cultivate the European market
This trip to Cologne Food Expo is just a crucial step for "Chutian Good Tea" to explore overseas markets. Zhuo Wankai, Vice President of Hubei Tea Industry Association and Chairman of Lichuan Xingdou Black Tea Co., Ltd., introduced that after the exhibition, the exhibition group will also hold a special promotion event for "Chutian Good Tea" in Germany and France. In the future, we will continue to promote and advertise in the European, North American, and Southeast Asian markets. With the expansion of the market, the European market will continue to consolidate. It seems that this fresh and mellow Chu Tian tea trend is about to blow more persistently and deeply across the European continent.
